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Mohawk Fine Papers

Live Blogging from Make/Think
2009 AIGA Design Conference
Memphis, TN, October 8–11

Post from Alissa Walker

Oct 12 1:25PM

Jill Greenberg is The Manipulator

You’ve definitely seen photos by Jill Greenberg, razor-sharp, deeply saturated portraits, often with an angelic halo embracing her subjects. But these photos have also been the center of controversy, like when the ardent democrat took unflattering photos from a shoot with John McCain and altered them for her own website in a devastatingly witty series that made McCain look quite literally like a monster. The right came after her, claiming she tricked him into the shots, which she doesn’t deny. She shows her actual, unsigned contract with The Atlantic for the McCain shoot to prove that she didn’t actually do anything wrong, and she actually did give publication some attention (by the way, she made no money, was only supposed to be reimbursed for her materials—which she never was).

Jill Greenberg and the McCain photo shoot


Jill Greenberg discusses the controversy and motivations behind the infamous McCain photo shoot.

Although so many of her portraits make those depicted in them look heroic, she is actually hired quite often to make people look ugly, she says. And ironically, exactly a year after the John McCain fiasco she was called in by GQ to shoot another person who disagreed with her politics: Glenn Beck (even though she didn’t think he’d agree in a million years—the photos eventually got picked up on the cover of Time). At that shoot, she made Glenn Beck cry, which was similar to another series she did that was fraught with controversy, End Times, where portraits of crying children that were named things like “Four More Years” and “Torture” to make statements about the Bush administration. She flips back and forth between wet-lashed children, their tears dripping onto their bare chests, and Glenn Beck’s overdramatic sobs (a video shows that she uses Vicks Vapor Rub right below the eyes to get grown men to cry), juxtaposing the two projects.

Jill Greenberg brings the best out of Glenn Beck


Greenberg brings the best out of Glenn Beck

Jill Greenberg talks the crying babies series


Jill Greenberg and her crying babies

But where Glenn Beck’s portrait made it onto the cover of Time with nary a stir, in the case of End Times, a blogger came after her for supposedly traumatizing the children, resulting in a global fracas. “I knew they were powerful images but she didn’t expect the level of vitrol,” she says. “Apparently it’s controversial for children to cry? I don’t know, mine do it so much.” So she moved on to shooting bears, which were “somehow more safe” than children. She rounds out the session with a montage of bears, followed by some from her monkey series. For each, it’s apparent that her ability to bring out the good or evil in a human subject can also be used to give animals almost human-like personality. No word on how or if she’s successful in getting monkeys to cry. Her new book, Bear Portraits will be out this November.

From Andy Epstein

Oct 13 8:12AM

As a proud, decidedly left-of-center, American citizen, I can easily empathize with Jill Greenberg’s fears and anger regarding the Republican’s political power and reach during the Bush years and the prospect that that legacy would have continued with a McCain presidency. Like Jill, to me, the idea of John McCain adopting the Bush administration’s use of the politics of fear, abuse of power and just downright cruelty and inhumanity, was simply not acceptable.

I must admit though that I’m equally as fearful and upset with the tactics Jill employed to stop McCain from becoming president. I believe they were as unethical and manipulative as the very actions I watched the Republicans employ during the election. In addition, Jill’s actions risk discrediting the professions of design and photography and feed an existing bias that creatives are irresponsible and radical players in our society with hidden agendas beyond partnering with their clients.

Most importantly, Jill’s actions actually subvert her intentions to create an open, civil and humane culture where informative dialogue can occur. She became a cause celebre of the right and a distraction from the true issues of what was at stake in the election.

I voted for Obama not just because I agreed with his policies but, almost more so, because I supported his deeply held belief that transparency, civility and a desire to empower citizens to make reasoned choices should inform our political process. As designers and image makers, our talents and skills, along with the ever growing number and reach of outlets for our imagery, afford us an unprecedented ability to powerfully contribute to public discourse. We should use our gifts judiciously and in ways that support, rather than damage, positive dialogue.

From Amy

Oct 13 11:08AM

Andy- while I usually am in favor of taking the high ground. I think in the case of this past administration and election season it was necessary to know the opponent and fight in a similar way. Even now there is little civility coming from the Right and I have no problem with the left pushing back hard for the change that is needed.

From Lisa

Oct 14 11:43PM

Andy: very well stated. Thanks for putting into words what I was feeling.

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